The Team

Dr. Guy Yogev
Guy is a marketing and service expert and an academic lecturer. Guy has extensive experience accompanying revolutionary services in organizations from both competitive and public service environments. He is an expert in measurement, integrating technological and organizational tools, management and customer service economy. Guy is a founding partner of Socialasso which develops innovative platform that directs and provide daily recommendations for social media marketers. Before establishing YCG, Guy was Deputy CEO and co- founder of the company Ransys – feedback technologies. He previously served as senior manager for international companies in the areas of business development, marketing, management and international distribution channels. Guy is a lecturer and researcher in marketing MBA programs at Tel Aviv University and College of Management.
Lectures: marketing services, customer-focused marketing, marketing innovation, market research methods.
Guy has a PhD in Business Administration – Marketing, MBA in marketing and information systems and B.Sc. in Industrial Engineering and Management – all at Tel Aviv University.

Gideon Cohen
High Tech Entrepreneur and customer voice attention specialist which includes surveys of customer satisfaction, service quality measurement, development and implementation of listening and attentive technologies. Gideon has extensive experience in B2B marketing including internet and social media marketing. Gideon is a founding partner of Socialasso which develops  innovative platform that directs and provide daily recommendations for social media marketers. Gideon was Vice President and partner at Ransys – feedback technologies. Previously he was a partner in Ergo-soft (part of Ergo) which specialized in the fields of research, surveys and organizational consulting. Gideon holds a degree in engineering from the Polytechnic University of New-York.